For our commercial project "It's Quiet Out Here," we partnered with Bulleit Frontier Whiskey MX to capture the essence of 'life on the modern frontier' on a rodeo ranch in Ramona, California. The film juxtaposes the loud, chaotic moments of ranch life with the serene, tranquil interludes that truly matter. Through evocative visuals and a reflective narrative, we showcased how Bulleit Frontier Whiskey complements these quiet moments, providing a sense of calm and connection amidst the frontier's hustle and bustle. The result is a compelling tribute to the understated beauty of the modern frontier lifestyle.