Today we have the pleasure of welcoming the talented Steve Cachero to our roster here at Pure Cinema.
Steve is a Director/DP and multifaceted storyteller who’s client list includes Patagonia, Titleist and Future Fins – we’re thrilled to have him on board!
We’ve known and worked with Steve for many years, so for us, it’s a natural transition to welcome him to the team. But we wanted to roll out the red carpet with a short Q&A.
Here’s a little more about him:
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1. What drew you to visual storytelling?
I studied an array of different types of art mediums in college and just loved the idea of telling stories through the different outlets. With time I slowly became obsessed with telling stories with the video camera; Video gives you so many different angles with the right script, and captures emotion in such a media driven world.
2. What type of content really inspires you?
Brand content is the name of the game these days, I love building context and culture behind the intent of every brand. And EVERY brand has a STORY.
3. How would you describe your Directorial/DP style?
So I’m that annoying director that has a keen eye for attention to detail. But in the end, it’s always worth it; as the product is always better because of it. And it has to start in the pre-production process. Working with the client for clear creative direction in maybe a handful of convos before ever getting on set to film.
4. What’s one thing you’ve learned in your career that you’ll never forget?
At this point of my career, one major take away is that I have to constantly surround myself with other creatives to be challenged and inspired. I’m pretty blessed by a very talented and unique community that new ideas are birthed at 2am chats and 7am espresso.
5. What’s one thing you cannot live without?
I’m gonna have to go with two things…my fiance (soon to be wife) Vanessa, and my pup Duke. Yeah, lets go with that.