Re-branding is always a fun process. It’s a fresh start and a chance to approach the brand from a new perspective and make adjustments to your current image.
Luckily, we happen to share an office with the stellar team over at Briefcase, and we approached them to handle our new logo.
It all started with some sketches.
Jordan over at Briefcase met with us to learn about our company and what we do, which would become the visual backbone for our new logo.
We knew we wanted something bold. Naming a video company Pure Cinema is a bold move – and we know we wanted to emphasize the “Pure” by having the logo focus on the “P” in our name, rather than “PC”.
Jordan put together some initial sketches and we provided some feedback.
Briefcase was able to take the “P” in our name and really play with the geometrics of the letter while also having some fun (the dashes through the “P” are a subtle nod to the dashes on a traditional film slate).
After a few long weeks of flushing out the design, color, layout and overall system that work into our new branding…the fellas over at Briefcase presented us with our new brand assets.
And, without further adieu…the new Pure Cinema logo: